Cookie Policy
Last updated: 12 January 2026
This Cookie Policy explains how novatrixpk.com uses cookies and similar technologies, and how we implement Google Consent Mode v2 to keep Google Ads and Google Analytics fully aligned with your choices.
1. What a cookie is
A cookie is a small text file placed by a website in your browser. It can store a preference (for example, your language) or a technical identifier used for measurement. Some cookies live only for the duration of a visit (session cookies), others remain for months (persistent cookies).
2. Categories we use
Novatrixpk groups cookies in four categories: strictly necessary, functional, analytics and advertising. Only the first category is active by default. All others are denied until you decide otherwise through the banner or the preferences panel.
3. Google Consent Mode v2
On this website Google tags run in Consent Mode v2. Before any Google script loads, we send a default consent state where ad_storage, ad_user_data, ad_personalization, analytics_storage and personalization_storage are all set to denied. Only functionality_storage and security_storage are granted by default. This means Google Ads and Google Analytics receive signals without setting identifiable cookies until you consent.
4. What happens when you accept
If you click Accept all, we send a consent update where ad_storage, ad_user_data, ad_personalization and analytics_storage move to granted, and a cookie_consent_update event is pushed to the dataLayer. From that moment Google Ads (AW-18064110603) can measure conversions and attribute traffic from campaigns.
5. What happens when you reject
If you click Reject all, we keep the denied state and store your choice locally so we do not ask you again on this device. Google will still receive anonymous, cookieless pings (modelled conversions), but no personal identifiers are stored on your device for advertising or analytics.
6. Managing preferences later
You can reopen the preferences panel at any time from the link Cookie preferences at the bottom of every page. Deleting the browser storage will also make the banner appear on your next visit.
7. Third-party cookies
The only third parties that may set cookies are Google LLC (Google Ads, Google Tag) and, in a strictly necessary role, our hosting provider. Their own cookie policies are published on their respective websites.
8. Ads data redaction and URL passthrough
We activate ads_data_redaction and url_passthrough at load time. This limits the amount of information sent to Google when consent is not granted, and preserves basic ad-click identifiers via URL parameters instead of cookies.
Questions about this document? Write to editorial@novatrixpk.com.